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Built and engineered by adidas - “The Brand with the Three Stripes” - Fear of God Athletics completes the brand architecture of Fear of God, which was established in 2013 by .
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In partnership with Jerry Lorenzo, we introduce Fear of God Athletics. Stay tuned to the adidas CONFIRMED app for more. Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all .
When Jerry Lorenzo joined adidas, two things were promised: Fear of God Athletics as a standalone unit and a revamp of adidas Basketball by the Chicagoan. Jerry Lorenzo has shared a look at the first performance basketball sneaker from adidas Fear of God Athletics. Find details about this new model here. Ahead of the global launch of their joint venture, Jerry Lorenzo and Adidas’s Torben Schumacher unpack their vision to reinvent the aesthetic of performance sportswear.
Jerry Lorenzo and adidas are ready to start anew. Following the release of their first co-designed basketball shoe, one that admittedly fell short of its intended performance .
Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. With this groundbreaking partnership, Lorenzo will drive the creative and business strategy for adidas . Jerry Lorenzo’s long-awaited Adidas collaboration, the Athletics line that fulfills what he calls the third pillar of his Fear of God brand, is finally here.
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The Fear of God designer spoke to the shifting nature of his role at Adidas—when the collaboration was first announced, in December 2020, Lorenzo was positioned as the new head of creative for.
Following word of a launch for adidas x Fear of God Athletics coming in the second half of 2023, Jerry Lorenzo is continuing to tease the upcoming arrival of his collaborative partnership. The .
Jerry Lorenzo Previews Fear of God x Adidas Sneakers Victor Deng Fear of God Athletics, its forthcoming partnership with Adidas, will focus on technical sportswear and sneakers at an accessible price point similar to Essentials. Lorenzo will have access to Adidas’s technology, athlete partners .
Hypebeast spoke with Jerry Lorenzo on switching from Nike to adidas, along with the challenges of merging aesthetics and sophistication with performance. Fashion Dec 1, 2023 Just last year, Fear of God and adidas announced their long-term partnership centered around two main pillars. FoG founder Jerry Lorenzo is expected to head up adidas Basketball’s global .
Throughout this time, Jerry Lorenzo was often spotted wearing BOOST-cushioned sneakers from adidas – including the original UltraBOOST and Y-3 PURE BOOST ZG Knit – but he signed a partnership . Catch Jerry Lorenzo’s update for the inaugural release from adidas x Fear of God Athletics below. View this post on Instagram A post shared by WTS_1987 (@w_t_s_1987) Fear of God founder Jerry Lorenzo revealed his adidas x Prada sneaker collaboration & the shoe's release date in November 2023.
Fear of God designer Jerry Lorenzo says that his work at Adidas, and his Fear of God Athletics sub-label there, is not done yet. In a Substack story published on Monday, fashion industry analyst . Jerry Lorenzo and adidas are ready to start anew. Following the release of their first co-designed basketball shoe, one that admittedly fell short of its intended performance benefits, the Fear Of . Announced back in 2020, Jerry Lorenzo‘s Fear of God x adidas partnership has not delivered any major releases aside from a yellow hooded sweatshirt released at Shanghai’s INNERSECT festival .
Jerry Lorenzo Thinks Adidas Fear of God Athletics Could Be as Big as Nike Jordan Brand . At Adidas, Lorenzo negotiated to design the collection not in Germany, but in his studio in downtown L.A . Fear of God—founded, designed and still operated by Jerry Lorenzo—is not a young company. It’s a decade old, and its clothes—mostly clean, mostly casual, mostly monochromatically earth . In 2020, Jerry Lorenzo announced he and adidas would come together to create the third pillar of the Fear of God brand: Fear of God Athletics. A long three-year journey occurred with Lorenzo and The Three Stripes working through rounds of samples before finally launching the first Fear of God Athletics collection in December 2023. The initial .
In 2020, Lorenzo announced his departure from Nike in a move that shook the fashion world, signaling a new era as he joined forces with adidas. In between this, Lorenzo spoke to New Balance and Reebok and talked with .
Jerry Lorenzo and Three Stripes have kicked off the long-anticipated athletics line that marks a fresh chapter for adidas and Lorenzo's streetwear house. The collection completes the trilogy of FoG's brand vision, .
Jerry Lorenzo, the visionary behind Fear of God, is teaming up again with Adidas to launch a new Fear of God Athletics basketball shoe line.This collaboration marks a fresh start after their first . On April 19, Fear of God founder Jerry Lorenzo found the perfect moment to finally reveal FOG Athletics: its star-studded, invite-only Eighth Collection runway show at the Hollywood Bowl.
After establishing a long-term partnership with Adidas last year, Jerry Lorenzo is giving us a taste of what’s to come from the collaboration. At a recent Los Angeles Lakers game, the Fear of . Adidas now has another high-profile partner.. The German sportswear giant announced today that it has entered a long-term partnership with the Jerry Lorenzo-led label Fear of God.With the deal . Both pairs on offer here maintain the tonal atmosphere that’s always been a guiding principle for Fear of God, and more granularly, has marked all of Jerry Lorenzo’s adidas work to this point.
After being personally revealed by Jerry Lorenzo last month, we could be seeing an official first drop from the highly anticipated Fear of God x adidas collaboration very soon.. This weekend an . Fear of God founder Jerry Lorenzo speaks in interview about Fear of God, FOG Essentials & Athletics, his new adidas collaboration. The red-hot American label designed by Jerry Lorenzo has gone from legacy-making milestone to legacy-making milestone, . For Lorenzo, signing with Adidas, and in such a prominent capacity, is a . The long-awaited tie-up between the German sportswear company and designer Jerry Lorenzo’s label launched Dec. 3 on the Fear of God website and the Adidas Confirmed app, a members-only platform dedicated to specific drops.
The Fear Of God Athletics collection is (finally) here. Made in collaboration with adidas, we got an in-hand look at Jerry Lorenzo's latest FOG brand. The much-anticipated first adidas x Fear of God Collection is finally hitting the shelves. After nearly three years since the collaboration’s announcement in late 2020, Jerry Lorenzo and the .
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