you never own a patek You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Jack Forster. July 05, 2016. The Rolex Air-King, for most of its very long history, was the simplest, least expensive Rolex, but also in some ways the purist's Rolex. With no date, .
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You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe’s 'Generations' ads, featuring fathers and sons and the line, 'You never actually own a Patek Philippe. You merely look after it for .
Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their next purchase to the second they sell it. .
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“You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next . To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that c. Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.
"You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. As the fourth-generation steward of an 185-year-old brand, taking a long-term view is second nature to Stern. After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You .
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek .
Passing Down Through Generations: Patek Philippe's motto, "You never actually own a Patek Philippe. You merely look after it for the next generation," reflects the brand's emphasis on creating enduring pieces meant to be treasured and passed down to future generations. Attention to Detail: Every aspect of a Patek Philippe watch is carefully . "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and white images still tug at heartstrings with the precious moments captured between mother .Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery.The film visualizes the company's slogan: "You never actually own a Patek Philippe. You merely look after it for the next generation."The manufacture's video captures very personal moments between fathers and sons as well as . You never actually own a Patek Philippe. January 18, 2022 Posted by Mark Blowers; On March 5, 2018 1851 was an important year for Patek Philippe. It was the year that watchmaker Jean Adrien Philippe became a partner of the company, joining Antoine Norbert de Patek, to create one of the great names of watchmaking.
After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.” So it is hardly surprising when Stern shares that one of his priorities is to strengthen the brand’s after-sales service. Worldwide, Patek Philippe employs some 600 people in . In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The google.com, pub-5618279750012654, DIRECT, f08c47fec0942fa0
PATEK PHILIPPE. How a watch for connoisseurs became one of the world’s most iconic brands. 2022 marks 25 years of the ‘Generations’ campaign, known best by the line ‘You never really own a Patek Philippe, you merely look after it for the next generation’. Today, the campaign stretches across 70 markets and over 20 languages and is .
provocative headline "You never actually own a Patek Philippe. You merely look after it for the next generation." And the watch is discreetly placed in each of these settings. All these real-life moments were captured by world-famous photographers – Peggy Sirota,
To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that c. Patek Philippe is the epitome of classic elegance. Most Patek designs are very understated. Even their sports watches are characterized by refined elegance. Their focus is on traditional pieces that stand the test of time. The company’s philosophy is that you never own a Patek Philippe, but rather look after it for the next generation. Hands-On: Hublot Spirit Of Big Bang Veuve Cliquot Classic Polo Watch . New Release: Bell & Ross BR-X5 Iridescent Watch. Check out ABTW on YouTube to catch up on the latest episodes of ABTWW, Hit, Miss, Maybe, video reviews, and more. We’d love to hear from you with feedback or suggestions for future show topics or guests.The ‘Generations’ campaign was launched in 1996, not with the line we know and love so well – “You never actually own a Patek Philippe. You merely look after it for the next generation” – but with the line “Begin your own tradition”. The first .
The ‘Generations’ campaign was launched in 1996, not with the line we know and love so well – “You never actually own a Patek Philippe. You merely look after it for the next generation” – but with the line “Begin your own tradition”. The first Generations ad for women featured a delightful image of a mother, daughter and . Patek Philippe SA is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its Polish founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch . Importance of maintenance: The life cycle of a Patek Philippe watch begins with its development and continues across generations as long as the product exists. Whether your watch eventually needs to be overhauled, repaired, or restored, having it regularly serviced is essential for assuring its longevity. Only authorized Patek Philippe Service Centers are able to. Read .
It was in 1997, that the famous line – “You never truly own a Patek Philippe, you merely look after it for the next generation” was added. Another interesting aspect is not once was the word ‘luxury’ used with Patek Philippe. Sterns believed they were in the watch business, not the luxury business! 16K likes, 55 comments - gvasalia on August 27, 2023: ""You never actually own a Patek Philippe. You merely look after it for the next generation."".
While the brand, almost single-handedly, led the great watch industry revival of the past 25 years (“You never actually own a Patek Philippe.”), it’s become a tad stuck in its ways.
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